ION Digital

This post also recently ran on MarketingProfs

Businesses have begun to flock to Facebook Pages the last year, and no wonder.  With a Facebook Page, you can post company news, announce events, offer tutorials, highlight videos, conduct polls, and  create community with discussion boards.  Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business.

Recent changes to Facebook Pages mean they’re now more like personal profiles, with a real time news stream and the ability to create your own specialized tabs. Facebook pages are also searchable from outside Facebook, and they’re easy to set up.

They’re also potentially viral. (more…)

1) The Yelp “extortion” debacle (also note the responses: “Yelp Extortion: True or False?”  and “PR 2.0: Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception”)

2) Top 100 Social Media and Internet Marketing Bloggers

3) “25 Most Shocking Crimes in Social Media History | Masters in Criminal Justice” 

4) Demystifying social media for companies–some good tips, steps

5) NY Times, Wash Post lead top 10 newspaper sites

(more…)

February was a busy month on Facebook, which now seems primed to take over the universe–or at least the lion’s share of the social media audience. It now has over 175 million subscribers,  which would supposedly rank it as the seventh largest country in the world, almost as  large as Brazil.   Amazingly, it’s still growing, up to 5 million new users a week, or about a Twitter every week.  With this growth comes enormous exposure and new criticism.   My top 10 favorite articles and posts for February:

1) The rising power of Facebook (Fortune profile)

2)  Everyone else is on Facebook. Why aren’t you? Slate Magazine” (more…)