7 Ways for Marketers to Maximize Google+
Friday, September 2nd, 2011
So you’re still not on Google+? Or maybe you’ve stuck your toe in the water but holding back to make sure G+ is the real thing.
Better get busy. Google’s already grown to 25 million plus users in only a few weeks, and they could be opening thefloodgates to brands soon-Ford is already test-driving its business page. No one knows, but I believe with its financial muscle and market power Google+ will emerge as the leading social platform for business once it fully integrates is search and other tools (Gmail, Chrome, etc).
So you need to hedge your bets by getting involved in G+. But that doesn’t mean you need to throw all your eggs in this basket, or spend all your waking hours on G+. There are ways you can manage your time and use G+ selectively and strategically.
Below are seven examples of maximizing Google+ (efficiently), based on my last few weeks of working on the new platform.
1) Think rifle shot vs shotgun: Avoid the temptation to use G+ like another broadcast medium, as many do on Twitter, or duplicate what you’re doing on other platforms. Use G+ to supplement your other channels. What are you missing from you other channels? What can Google+ provide, keeping in mind some of the unique features? What will your key audiences be looking for from G+ they’re not getting from Facebook or Twitter? (more…)