ION Digital

This post also recently ran on MarketingProfs

Businesses have begun to flock to Facebook Pages the last year, and no wonder.  With a Facebook Page, you can post company news, announce events, offer tutorials, highlight videos, conduct polls, and  create community with discussion boards.  Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business.

Recent changes to Facebook Pages mean they’re now more like personal profiles, with a real time news stream and the ability to create your own specialized tabs. Facebook pages are also searchable from outside Facebook, and they’re easy to set up.

They’re also potentially viral. (more…)

I knew I would struggle when I started blogging a few years ago. I blame my years of journalism work. Sentences had to be carefully crafted, and words chosen carefully. My first editor at BusinessWeek told me, “Magazine real estate is precious. Use it wisely.”

Now we live in a new world that is no longer shaped by printing presses and information scarcity. Yet everyday I see companies that make these mistakes: they want to launch the perfect blog, create the polished video, craft the right message.

They are suffering from the curse of the corporate perfectionist. (more…)