Is social media about to revolutionize the way corporations communicate? Are they finally “getting it”? Should PR, marketing and advertising folks pack it up and start looking for new jobs? Not exactly, but the tidal wave is coming and everyone better get prepared, according to Charlene Li, the Forrester analyst turned book author who spoke last night in Palo Alto. She spoke at the monthly Third Thursday event, sponsored by the Society of New Communication Research and hosted by Voce Communications.
Her book is appropriately named Groundswell, which she describes as a “social trend” that is bubbling up across corporate America, changing the way they communicate with employees, shareholders, the media and everyone else. In a soft sort of way, she challenged everyone to get on top of this, and like the original American Revolution, she said we need more revolutionaries like Thomas Jefferson to bring this to fruition. (more…)