ION Digital

People talk a lot about passion, and for good reason. Without passion, nothing happens. For me this applies to every life endeavor: building a company, nourishing a relationship, raising kids — or driving a social media program.

Whenever I’m lucky enough to work with a company with passionate bloggers and content creators, I know the deck’s stacked in my favor; things just tend to fall into place much easier.

But unbridled passion by itself isn’t enough. Like a wild racehorse running around a track-it needs to be managed, channeled and sustained.

Here’s some suggestions, based on my ups and downs working with giants like Cisco, HP, and Sprint and many smaller firms.

• Recruit motivated bloggers: Sounds simple, but many companies try to shoehorn people into this who don’t have time or interest. The challenge in any organization is getting people’s time and attention, training them and channeling their energy. You need to cut through all the  inertia and make your program a priority-no easy task. There’s always something more urgent than writing a blog post-so find people who’ll find ways to do it anyhow. (more…)
  

Volumes have now been written about Steve Jobs and his monumental achievements and contributions to the business and consumer world. Paradoxically, though, it’s what he “left out” that helped shape so much of his success before he died October 5th.

Jobs had an uncanny ability to define the essential elements of anything-and ruthlessly cut everything else out. The result would be a long string of artistic masterpieces: the Apple logo, the Macintosh, the iPod, the iPhone, the iPad. Compare it to the typical hardware product like a Windows-based PC, usually loaded with features we don’t need. Simplicity and elegance vs complexity and baggage.

“That was the essence of Jobs’ unique genius — understanding that absence defines presence; that the only path to the great new things of the future was the merciless elimination of the good old things of the past,” Jeff Yang writes in a nice piece in the Wall Street Journal. (more…)