People talk a lot about passion, and for good reason. Without passion, nothing happens. For me this applies to every life endeavor: building a company, nourishing a relationship, raising kids — or driving a social media program.
Whenever I’m lucky enough to work with a company with passionate bloggers and content creators, I know the deck’s stacked in my favor; things just tend to fall into place much easier.
But unbridled passion by itself isn’t enough. Like a wild racehorse running around a track-it needs to be managed, channeled and sustained.
Here’s some suggestions, based on my ups and downs working with giants like Cisco, HP, and Sprint and many smaller firms.
- Recruit motivated bloggers: Sounds simple, but many companies try to shoehorn people into this who don’t have time or interest. The challenge in any organization is getting people’s time and attention, training them and channeling their energy. You need to cut through all the inertia and make your program a priority-no easy task. There’s always something more urgent than writing a blog post-so find people who’ll find ways to do it anyhow. (more…)