If social media is really like a dinner party, it seems like we’re missing something … humor.
Humor is one of the most effective-and under-appreciated tactics in communications. This applies to every day business discussions, professional presentations, and yes, social media. Look at Pinterest. Some of the most popular pins are funny or offbeat. Twitter and Facebook is even better. Who can’t resist a clever or funny tweet, or conversation starter?
Good humor works because it connects with people at an emotional level. We live in a very serious world. Humor provides us a mental break. For companies, it’s a great way to come across more engaging and naturally-more human.
But humor has to be handled right. Just being funny online is not enough, and there are risks. Here are five tips to keep in mind as you engage with humor.
- Use humor creatively,particularly when it comes to explaining complex subjects. And don’t be afraid to be a little edgy. Look at thisinfographic which is focused on helping users improve their Facebook Edgerank score. Rather than just a dry listing of tips, “Conquer the Facebook” uses clever humor with news stream posts by “legendary Facebook conquerors” like Julius Caesar (Ex: #5 Ask for Likes- Genghis Kahn states: “Ask for likes if you’re a Mongol with a funny decapitation story.” Clever and funny. (more…)