About ION Digital
We (Mark Ivey and Ivy Lau) started the ION Group a few years ago largely because of our clients. Several were struggling with making the leap to the Web 2.0 world. They’re traditional marketers and all the new platforms and online technologies seemed alien—yet exciting. We created ION to help them and other companies navigate this crazy new online world so they could keep connecting with key audiences, build their brands and sell their products and services—in other words, so they could keep doing business in the new world.
Neither of us is a pure techie or Geek, although we’ve worked for technology companies for years. Ivy came out the graphic design business. She ran her own company, Fomandy Design, for over 14 years, where she worked with some of the biggest names in Silicon Valley. Mark started in journalism (editor/writer for BusinessWeek), and later, corporate marketing (national media/consumer spokesman for Intel). We do understand communications, and have a deep appreciation of the social media trends that are rippling through the business world; our blog will reflect that.
Our ION Digital blog is meant to shine a light on this field, while showing off some of the coolest technologies, trends and movers and shakers. It’s designed for business people who are trying to get their arms around this field–marketers, managers, entrepreneurs and so on—but don’t have time to read dozens of blogs a day.
We feel lucky to be riding the crest of this rising tide and surrounded by a top notch staff –and of course, our kids, who keep us honest and on our toes. What more could we ask for?