I knew I would struggle when I started blogging a few years ago. I blame my years of journalism work. Sentences had to be carefully crafted, and words chosen carefully. My first editor at BusinessWeek told me, “Magazine real estate is precious. Use it wisely.”
Now we live in a new world that is no longer shaped by printing presses and information scarcity. Yet everyday I see companies that make these mistakes: they want to launch the perfect blog, create the polished video, craft the right message.
They are suffering from the curse of the corporate perfectionist. (more…)