I’ve always been a perfectionist, and it worked out ok when I was getting through the early part of my career as a journalist. Sources were carefully grilled. Everything had to be fact checked twice. Sentences had to be carefully crafted, and words chosen carefully. My first editor at BusinessWeek told me, “Magazine real estate is precious. Use it wisely.”
Now we live in a new world that is no longer shaped by printing presses and information scarcity. Yet everyday I see companies that make these mistakes: they want to launch the perfect social media program, write the world’s best blog, create the polished video, and so on.
They are suffering from the curse of the corporate perfectionist.
They find out the hard way that this is not what social media and blogging is about. It’s more about conveying compelling ideas and connecting with audiences in authentic ways, not just writing beautiful prose or top-down marketing approaches. (more…)