You’ve heard it before: everyone is a publisher-including companies. We’re all media, competing with the WSJ and the big name bloggers for eyeballs. Content is a core part of any corporate social media strategy. Yet years into the new revolution, enterprise companies are coming up short.
Think about it: is your company’s social media content engaging? Relevant? Compelling? Do your blogs draw comments or stimulate industry-wide conversations?
The answer is probably no. Weak content is killing us, and oddly, we don’t seem to get it.
(I’m talking about B2B social media content but it could apply to most of the business world) .
The answer may be right in front of our faces: bring in the editors (you could start with all those laid off journalists). Consider a publishing model to drive your social media efforts.