ION Digital

You’ve heard it before: everyone is a publisher-including companies. We’re all media, competing with the WSJ and the big name bloggers for eyeballs. Content is a core part of any corporate social media strategy. Yet years into the new revolution, enterprise companies are coming up short.

Think about it: is your company’s social media content engaging? Relevant? Compelling? Do your blogs draw comments or stimulate industry-wide conversations?

The answer is probably no. Weak content is killing us, and oddly, we don’t seem to get it.

(I’m talking about B2B social media content but it could apply to most of the business world) .

The answer may be right in front of our faces: bring in the editors (you could start with all those laid off journalists). Consider a publishing model to drive your social media efforts.

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So many great sites, so little time. I tried to narrow them down to a small list Here’s some of the cream of the crop (social media, branding, marketing, etc).

Branding
Great logo rebranding examples
Inspiring brands and websites

Social media tools, blogs, trends, news
Essential apps for bloggers
Is the personal blog an endangered species?
The Enterprise and social media
The Power of blogging with a long term view
The ultimate blogging guide

Twitter, Facebook, Friendfeed
Biggest mistakes of social media gurus (good one)
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