Volumes have now been written about Steve Jobs and his monumental achievements and contributions to the business and consumer world. Paradoxically, though, it’s what he “left out” that helped shape so much of his success before he died October 5th.
Jobs had an uncanny ability to define the essential elements of anything-and ruthlessly cut everything else out. The result would be a long string of artistic masterpieces: the Apple logo, the Macintosh, the iPod, the iPhone, the iPad. Compare it to the typical hardware product like a Windows-based PC, usually loaded with features we don’t need. Simplicity and elegance vs complexity and baggage.
“That was the essence of Jobs’ unique genius — understanding that absence defines presence; that the only path to the great new things of the future was the merciless elimination of the good old things of the past,” Jeff Yang writes in a nice piece in the Wall Street Journal. (more…)