Back in the 1990s, Intel CEO Andy Grove had a famous slogan: “Only the paranoid survive.” He meant that companies (and people) had to constantly be ready to change, quickly, and adapt-or get crushed.
I had a lot of respect for Grove (I worked for Intel in the 1990s), but that thinking doesn’t work when it comes to social media. I’ve never met a successful paranoid blogger (someone who was scared to blog, but did anyway).
Yet, truth is many people are outright scared to blog or participate in social media activities. You can’t blame them. Their boss might frown on it. They may not be good writers. They may have little time.
It all adds up to a fear of social media.
The good news is anyone can get over the fear of social media with a little practice. It’s sort of like public speaking-once you learn you a few techniques, and practice enough, the fears start melting away. (more…)