Robert Scoble doesn’t strike me a media baron. When I had lunch with the technology evangelist a few years ago, he came across as likeable, interesting, curious and of course connected to everything technology.
But looks can be a little deceiving. Since co-authoring Naked Conversations in 2006, he’s built up an army of followers and now wields influence that would make a media buyer drool, particularly in Silicon Valley, home of geeks and early adopters.
Super bloggers like Scoble have evolved into influential media powerhouses, often blowing by the traditional media. Most are not as well known as Scoble, but they often wield influence in their areas (for a glimpse of the new media in one niche, check out this list of top 50 social media and technology blogs). Now if you want to get your story out, you have to deal with the super bloggers.
But how can you connect with the new media elite? How can you get busy bloggers to write about your company, CEO, product-or interview one of your experts? (For now, I’m talking about the individual super bloggers vs the magazine style new media players like Huffington Post, or TechCrunch…although many of these tips still apply) (more…)