ION Digital

Twitter is all the rage now; I wish I had a nickel for every time a client mentioned it. Succeeding in it is another matter, though,  and at first it can be hellishly confusing.

When I first started, and was following dozens of people, I felt like I was in a busy sports bar during the Super Bowl. I remember thinking: I don’t know these people. I don’t know what they’re talking about. I must be in the wrong place.

It helps to know the rules and a little about the culture before you jump in. It’s not rocket science but it does take a little study and work.

1) Plan: First, think about why you’re even on Twitter.

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Twitter continues to explode in popularity. One estimate has it growing 752% in 2008, hitting 4.3 million unique visitors in December.  It picked up more than 1 million unique visitors in December alone,and by all accounts, the growth is continuing, and possibly accelerating. I’m working on a couple of pieces about Twitter for business users,  but wanted to share some of the cool posts I came across in January–my favorites– and some useful tools.